Is the American Start-Up Business Dream Dead?

The drawback I see for new business people is the lack of a level playing field. Corporations have taken over like Walmart dooming new businesses from the beginning. From my perspective profits are made in the buying not the selling, which makes all the difference if a business lives or dies. The manufactures that sell to the big corporations don’t set a fixed retail price range, which was done in earlier times allowing everyone to earn a living. If a company under sold a product they lost the line. That’s how all businesses could grow, and the larger ones made more profit with their volume discounts. In my opinion, unless you have deep pockets taking a different approach might be your road to success. Here are some of my suggestions that have worked successfully for me, and can for anyone with a limited budget and great imagination…


The government and financial institutes seldom support the small business person anymore. Going into business today still means using other people’s money and labor, but in a different context. The word I love using is strategic partnership, translated you’re an independent distributor for the company. This means your so ahead of the game to begin with. You now have credit the bank refused, large purchasing discounts, shipping and labor included, and because of all this no need for location costs. All this adds into your bottom line, reducing costs increasing your profits not even started yet!! Next save money in setting up the business…Instead of incorporating right away costing thousands, simply register for around a hundred bucks. Coffee shops are wonderful places for interviewing, hiring, training, coaching, and meetings. Just think purchasing a coffee a day is your occupancy cost. No electricity, no insurance, no heat, you’re getting my point. You don’t need a web page that costs thousands with building and maintaining. As an alternative why not make a business Facebook page, it’s free and easy to manage. Finally advertising the business that get immediate results plus much cheaper than traditional. Setup a referral program for your reps during the sale, providing clients with free stuff for providing qualified names. Advertising is a tax right-off.Finally let talk in terms of cash-flow, if you’re product requires customization for the client, it justifies an upfront payment or at least 50%. Otherwise negotiate a rate for financing clients, incorporate into the price offering 0% financing. You pay right away and have thirty days credit with your strategic partner. All sales reps are independent agents no salary commission only, and same with everyone one else in your organization working independently at home. They submit and invoice to you for services rendered. This includes bookkeepers or anyone associated. You save submissions from deductions at source etc…


If you use some or all my advice above your odds have increased significantly. I don’t believe the proverbial American start-up business dream is dead; new entrepreneurs just need to think outside the box to succeed!